BOHEMIAN GROVE

Drink without consequence.

In a copywriting seminar, we were tasked with creating an imaginary business, exploring places where copy could be useful to create a specific atmosphere.

Bohemian Grove is named for the campsite famous its elite clientele. It's a bar where every patron gets to feel powerful enough to be a part of a high-level government conspiracy. 

AD: Audrey Marlett

FRONT DOOR

Cremate your cares, those who enter.

Low-jinx ensue.

While this bar is not so secret as a traditional speak-easy, the only signage is this cryptic display on the front door, adding a tone of mystery.

THE OATH

I shall protect the secrets I learn tonight, as well as the bodies of my brothers and sisters. I shall seek merriment above all.

The Oath hangs behind the bouncer, and patrons are required to swear it as they enter.

TIME CAPSULE

This spoof on the controversial time capsule in the Denver Airport contains conspiracy theory easter eggs for the true believers. It is a decor piece in the center of the bar.

SIGNAGE

We only acknowledge one gender.

Power.

Bathroom Door

Storage Closet

Do not enter.
Reprogramming in process.

TABLE INLAYS

Each table is decorated with "secret government documents," including photos and typewritten memos. Below are 3 samples.

WEB LANDING PAGE

OUTGOING VOICEMAIL

PLANTED YELP REVIEWS

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