Drink without consequence.
In a copywriting seminar, we were tasked with creating an imaginary business, exploring places where copy could be useful to create a specific atmosphere.
Bohemian Grove is named for the campsite famous its elite clientele. It's a bar where every patron gets to feel powerful enough to be a part of a high-level government conspiracy.
Cremate your cares, those who enter.
While this bar is not so secret as a traditional speak-easy, the only signage is this cryptic display on the front door, adding a tone of mystery.
I shall protect the secrets I learn tonight, as well as the bodies of my brothers and sisters. I shall seek merriment above all.
The Oath hangs behind the bouncer, and patrons are required to swear it as they enter.
We only acknowledge one gender.
Do not enter.
Reprogramming in process.
Each table is decorated with "secret government documents," including photos and typewritten memos. Below are 3 samples.
WEB LANDING PAGE
PLANTED YELP REVIEWS
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