Quibi

Work created with Doner Advertising

AD: Alex Gunderson

Design: Erik Campay

In their final advertising campaign, Quibi sought branding and promotion for their Halloween collection, "Quick Bites of Fright." This is the first pitch I won with my current partner, Alex, with whom I also served as creative lead.

 

While Quibi shut down before the campaign was even complete, we got a lot of great interactions and caused a stir online. Read on to find out what Seth Rogan thought!

OOH

Quibi's advertising strategy was splashy and very Hollywood, so it's no surprise we put an animation in Times Square.

Influencer... Toilet Paper?

That's right! During the 2020 toilet paper shortage, we sent influencers specialty wrapped TP to stir up interest (and hint at use case for the max-10-minute content).

The CONTROVERSY

We developed numerous web, email, and in-app assets for this campaign, some of which even began to give a self-aware wink at Quibi's reputation. There was one email targeting Quibi's lapsed users, however, that made quite the splash.

Twitter went NUTS! We got replies from folks from copywriters to celebs. They were split between positive and negative, but the email was referenced for weeks after it was even sent, making it the most memorable of my career. Scroll through to get a taste.

The Quibi team was split on this tactic and opted for slightly safer headlines moving forward, but no one can take my 15 minutes of fame (or truly insane open rate). This is exactly the sort of learning experience I can talk about to no end!

Digital Banners

Drove awareness to the campaign as a whole as well as individual Quibi properties, like Americana-inspired anthology series 50 States of Fright.

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