Indeed Family | Katie Stone

SPEC:

Indeed Family

Fill the hardest job.

Indeed briefly experimented with a family care service, similar to Care.com. With the goal to establish Indeed's place in an existing market, we chose to highlight Indeed's record of business success.

Pre-roll

Credentials: 30 (Script PDF)

Green Ribbon: 30 (Script PDF)

Slime, :15 (Script PDF)

Out of Home

On Parents' Day (July 28) perform a publicity stunt in cities with visible statues in Central Business Districts encouraging parents to accept help with "the hardest job."

Plaque Example

Placement suggestions

Fearless girl with mom (NYC)

Willie Nelson with child (ATX)

Instagram carousels

Smiley Explainer.png

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Fort Explainer.png

Indeed Slide.png

Peppa explainer.png

Indeed Slide.png

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