SPEC:
Indeed Family
Fill the hardest job.
Indeed briefly experimented with a family care service, similar to Care.com. With the goal to establish Indeed's place in an existing market, we chose to highlight Indeed's record of business success.
Pre-roll
Credentials: 30 (Script PDF)
Green Ribbon: 30 (Script PDF)
Slime, :15 (Script PDF)
Out of Home
On Parents' Day (July 28) perform a publicity stunt in cities with visible statues in Central Business Districts encouraging parents to accept help with "the hardest job."
Instagram carousels
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