Adobe Photoshop
The crown jewel of the Adobe Creative Suite, our team won Photoshop after 6 months of work for the Adobe brand. I served as Creative Director of copy in direct collaboration with a Design Director.
My Magnum Opus?
185K likes Insta / 111K likes TikTok
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This video is how I aspire for all of my social media work to look, and the numbers back me up. Here's what I love about it:
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1) Based in a human insight. Designers are constantly fkn forgetting these shortcuts and need a mnemonic.
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2) High quality on a low budget. The backdrop is a piece of butcher paper naturally lit on a deck, and the composer/finger talent is a team member's boyfriend.
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3) True collaboration and on-the-fly upgrades. Client pitch was barebones so that graphics, vocal riffs, finger choreo and more could pivot at any time if we found a better option.
More Favorites
Some Still Moments
Out here branding your fake books and movies until someone brings me a real one.
Page still WIP! See me for more amazing work.