COPYWRITING
Let's be honest. This is what you're here for.
WE MAKE IT, YOU BAKE IT
Created for: Mekanism
Summary: Older millenials building homes and families for the first time can save money on fresh pizza by baking it at home. We call it the Joy of Missing Out. #JOMO
Highlights:
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Original radio scripts pitched direct to client
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Produced commercials for broadcast
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Headline-driven social content
TOUCH ANYTHING
Created for: Texas Creative
Summary: Category leader remains top of mind with whimsical 360 campaign focused on customers' desire for true freedom.
Highlights:
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Addy Award Winning OOH
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Man-on-the-street content showcasing presentation ability
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Branded experiences
PUT STOCK IN YOUR VALUES.
Created for: Texas Creative
Summary: Leading budgeting software previously targeting Gen X gets a facelift, now targeting those investing for the first time.
Highlights:
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Showcase of headline & body copy ability
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Succinct execution of concept
FILL THE HARDEST JOB
Created for: Texas Creative
Summary: Capitalizing on Indeed's success in the business sector, children take the position of executives in this campaign for child- and elder-care.
Highlights:
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Showcase of comedic scriptwriting
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Experimental Out of Home
Created for: Live comedy performance
Summary: As the highest grossing producer/promoter in ColdTowne Theater's history. I achieved sales success by finding each performance's unique selling proposition and exploiting resources to maximize a $0 budget.
Highlights:
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Top-to-bottom creative execution
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Case studies in social media
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Insights into how data drove strategy
NOTE: COMEDIC WRITING AND PERFORMANCE SHOWCASED SEPARATELY
REAL TREE APPROVED
Created for: Texas Creative
Summary: In by far my most experimental campaign, we imagine a world in which the world's most litigious air freshener has gone eco-friendly. Spokespeople including a nihilistic tree and a terrified salesman.
Highlights:
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360° Impact Campaign including social stories, web overhaul, earned media stunts, and product improvements
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Showcase of comedic scriptwriting (and directing!)
Personal projects
& relevant samples
With or without the ad industry, creativity is my way of life.
Created for: Myself
Summary: For 6 years I've spent my free time creating original content for stage and screen. My voice skews highly personal and is frequently complimented by straight women, gay men, local critics, and people who think I'm hot.
Highlights:
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My classic "tight five"
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Original characters
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My podcast on the intersection of mental health and creativity
DRINK WITHOUT CONSEQUENCE
Created for: Copywriting seminar
Summary: In favorite assignment in my entire education, I made up a completely original business with branding it from top to bottom. In this conspiracy-theory themed bar, Redditors and Murderinos will lose their shit for a peek into the government's darkest secrets.
Highlights:
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Writing relevant to branded experiences
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A deep dive into a popular subculture
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A more serious tone than other works showcased
Created for: Surviving the plague
Summary: Illustration is a hobby-turned-revenue-generator as I keep afloat in quarantine. Samples include passion projects, commissions, and gifts.
Highlights:
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A different side to my creativity
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Hopefully a hint I can one day creative-direct in addition to copywriting
