Real California Milk

In 2025, this legacy client chose to hand our team at Deutsch the reins of their social media. A scroll through their feed will show a pivot to a native-style voice with tons of personality.

For this project, I served as Creative Director to an incredible team of art directors, copywriters, and content creators.

Direction & Creation

In addition to creative directing these projects, our budget often required the team to shoot and edit directly. The below are examples of content that I not only creative-directed, but shot, sourced and edited myself.

Creative Direction

For these assets I took my hands off the keys with the help of Deutsch's in-house production team, Steelhead.