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Adobe Brand

As ACD of Deutsch's Adobe account, I am the chief creative on all copy on workstreams for products across the Creative Suite,. With a small team and even smaller budgets, we've managed to make over 100 videos in 2024 alone, each of which I supervised.  
 

Often, we are answering this dream/nightmare brief:
"just make us something cool." 

Some Favorites

Premiere 

Firefly

Photoshop

Note: This Photoshop work was ordered by the Adobe account.

Photoshop work for @photoshop is here. 

My Greatest Achievement?

Caption: We’re down bad for Structure and Style Reference in #AdobeFirefly ✨

On the day of the most recent TS album release, Adobe was promoting their new Style and Structure reference tools, which allow you to apply varied eras, er, aesthetics to the same content. Navigating the complexities of AI legal, I pitched this Instagram carousel, and even generated the images myself.

For Adobe Firefly

Our first Adobe client, our Firefly work is at the cutting edge of AI design.

Deutsch's Adobe Team is at the forefront of generative tools across the creative suite.

(Yes, even the writers.)

For Student Audiences

This work for the @adobe channel targets college creatives. 

Premiere

InDesign 

Photoshop 

Shorty Awards Winners

Winner: Best Tutorial

Generative Fill (Firefly)

Audience Favorite

Generative Expand (Firefly)

For Adobe Express

Adobe's Canva competitor is currently brand-building, so we worked on many launches for them.

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