Pop Rocks
SPEC

IT'S ALL JUST NOISE, MAN

AD: Virginia Bershears, Jess Mendez

The modern world is stressful. Drown it out with Pop Rocks.

Social: Fake news

The news is stressful, dude. 

That’s why Pop Rocks sponsored social is placing ads designed to look like news videos but slowly fade into a soft, colorful crackle. A reminder that bright colors and soothing pops are the best escapism money can buy.

Print:

Audio: Sponsored playlists

White noise playlists for sleep and study get millions of hits on Spotify and YouTube. Pop Rocks are the perfect soundtrack for folks in these vulnerable states.

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