Little Trees Air Fresheners
Now real tree approved.
Say Uncle, :30
This campaign imagines a world in which the highly litigious air freshener company seeks to make good and acknowledge the actual source of their trademarked shape and smell. An overbearing tree and a coerced spokesperson form the backbone of this campaign cowritten by Nick Gonzalez.
Bag Head, :30
In addition to traditional pre-roll & broadcast ads, wild 6-10 second social stories will use cryptic calls to action to drive traffic to a landing page.
"Obey" CTA, ~:06 each
"Appease the Trees" CTA, ~:06 each
Commands lead users to the Little Trees homepage, which houses comedic media as well as information on the company's new green efforts.