Little Trees Air Fresheners

Now real tree approved.

Say Uncle, :30

This campaign imagines a world in which the highly litigious air freshener company seeks to make good and acknowledge the actual source of their trademarked shape and smell. An overbearing tree and a coerced spokesperson form the backbone of this campaign cowritten by Nick Gonzalez.

Bag Head, :30

In addition to traditional pre-roll & broadcast ads, wild 6-10 second social stories will use cryptic calls to action to drive traffic to a landing page.

"Obey" CTA, ~:06 each

"Appease the Trees" CTA, ~:06 each

Commands lead users to the Little Trees homepage, which houses comedic media as well as information on the company's new green efforts.

Spec webpage for little tres air freshenes

Point of Purchase