Papa Murphy's Pizza
Work created with Mekanism
Lead CW: Max Eastman
Lead AD: Aimee Brodbeck
In 2019, Papa Murphys In 2019, Papa Murphy's focused on targeting an older millennial audience, interested in eating slightly healthier than fast food, and increasingly disinterested in going out. Video and radio use long-running spokespeople, young couple Matt and Molly.
For broadcast, I served on the team for early concepting, and contributed "punch-up" lines to final scripts.
I was afforded the opportunity to write these scripts independently and pitch to client.
I served on the team writing social for current "#JOMOThoughts" social media campaign celebrating the "joy of missing out." Explore this gallery for a sample of my work.