Little Free Libraries
Little Free Libraries is a non-profit making books more accessible to children. A non-profit with a small budget, LFL doesn't currently advertise heavily to what they call "stewards," people who might build Little Free Libraries. This campaign I wrote alongside AD Michelle Lam imagines what that might look like..
Our goal was to appeal to potential "stewards" (rebranded "Librarians") egos by emphasizing that they were putting a piece of themselves out into the world.
Updates to both the book tracking system and social media pages enable Librarians to stay in touch with how their favorite books are impacting lives in their community.