Little Trees Air Fresheners

SPEC

Now real tree approved.

Say Uncle, :30

This campaign imagines a world in which the highly litigious air freshener company seeks to make good and acknowledge the actual source of their trademarked shape and smell. An overbearing tree and a coerced spokesperson form the backbone of this campaign cowritten by Nick Gonzalez.

Bag Head, :30

In addition to traditional pre-roll & broadcast ads, wild 6-10 second social stories will use cryptic calls to action to drive traffic to a landing page.

"Obey" CTA, ~:06 each

"Appease the Trees" CTA, ~:06 each

Commands lead users to the Little Trees homepage, which houses comedic media as well as information on the company's new green efforts.

Point of Purchase

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